Kim Kardashian's shapewear brand, SKIMS, has launched a line of face masks to protect its customers from spreading coronavirus.
Kim Kardashian's SKIMS shapewear brand has developed a line of seamless face masks in an effort to help protect its customers amid the coronavirus pandemic. On Saturday (May 16th), SKIMS officially launched the new product on their website. The soft and breathable masks are made from the same material as the brand's signature Solutionwear garments, making them easy and comfortable to wear for long periods of time. The masks are available in five different neutral-toned colourways, and are selling for $8 each, two for $15, or four for $25.
Along with placing the masks for sale on their website, SKIMS has also pledged to donate 10,000 of these non-medical masks to four different organizations working to fight the coronavirus pandemic: Baby2Baby, Good+ Foundation, LA Food Bank and National Domestic Workers Alliance. Back in March, SKIMS also donated $1 million toward families affected by COVID-19. On the 23rd of that same month, SKIMS began donating 20% of all proceeds from its Cotton Collection to Baby2Baby, an organization that aims to solve food-insecurity for impoverished kids.
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“I am so grateful to all of you who have supported SKIMS since we first started six months ago," Kim said at the time. "It’s been a dream of mine for so long, and has only been possible because of your love for what we do. Our six-month anniversary has fallen in the middle of a global crisis so more than ever, it’s our responsibility to give back and do what we can to help others.”