J. Cole is kicking off the year with what appears to be some content creation related to The Off-Season, his highly anticipated (presumed) album. The North Carolina native listed The Off-Season as the first thing to check off from the "Fall Off Era" checklist, a list which is seemingly leading us to Cole's ultimate retirement. That new era could be well underway because Ibrahim "Ib" Hamad, Cole's manager, is building hype on social media by sharing a picture of the rapper during a recent video shoot.

"Locked in. The Off-Season," wrote Hamad on Instagram. Cole's manager took a picture of the artist, in the process of filming one of his new music videos. Obviously, this will generate a ton of hype, especially given the fact that the rapper rarely shares these sorts of updates himself.

Recently, J. Cole has been putting in work, also unveiling his latest sneaker offering with Puma, the RS-Dreamer "Ebony & Ivory". Some fans of the 35-year-old assume that he could be dropping a pair of kicks to coincide with his new music, but that much has not been confirmed by Cole or anybody on the Dreamville team.

Are you ready for The Off-Season? It looks like it could be coming very soon! Let us know in the comments. And this leads us to ask: which album are you looking forward to the most, be it J. Cole, Kendrick Lamar or Drake? The question remains.