After low-key announcing his ninth studio album Revival through a brilliant pharmaceutical marketing campaign, rumors heavily pointed to a November 17th release date. As it stands, the hype train is in full effect, and Em's upcoming project recently had a booth at ComplexCon, in which a booth was set up advertising the fictional "Revival" drug. Overall, the campaign surrounding the album is A+, especially for an artist like Em, who seldom deviates far from the traditional methods of release. With the reported date around the corner, we still have yet to hear a lead-off single. Although, according to a new report from NME, that may be about to change. 

RELATED: Eminem's New Album "Revival" Gets A ComplexCon Preview

Apparently, Eminem is planning on "launching" Revival at the upcoming MTV EMA's, with what's teased to be a "massive airing" of the album at London’s SSE Wembley Arena. According to The Sun, Em's new album is said to be "dropped" at the event, which includes a "massive performance." It's hard to say whether that means Em will be performing new music from the album, or simply launching the project through a massive listening party like N.E.R.D. recently did, but either way, it's becoming evident that Revival season is upon us.

RELATED: Eminem's Upcoming Album: Everything We Know & Want

In truth, we don't know much about Eminem's album, save for the fact that he's working with Dr. Dre, Rick Rubin, and 2 Chainz. There's no doubt it will feature, at the very least, some political themes, given the nature of his recent BET cypher. Apparently, The Sun claims that Em is "relaunching his career after a few years out and gathering his thoughts," which indicates that he'll be touching on a variety of topics. After all, a lot has transpired since Em's last studio outing back in 2013. Suffice it to say, it won't be long before we're taking in a new project from Marshall Mathers. Are you hyped for this?

If so, tune into the MTV EMA's this Sunday, November 12th, where Eminem is reported to be "launching" his album.