J. Cole Parts With Puma, Starting His Own Sneaker Brand

BYBen AtkinsonPublished on March 20, 202410.5K Views

ATLANTA, GEORGIA - DECEMBER 27: J. Cole performs onstage during Lil Baby & Friends Birthday Celebration at State Farm Arena on December 27, 2023 in Atlanta, Georgia. (Photo by Prince Williams/WireImage)

J. Cole's new sneaker brand is going to be huge.

J. Cole has made waves in the sneaker industry by announcing his departure from PUMA to start his own sneaker brand. This decision marks a significant milestone in his career as both a rapper and a sneaker enthusiast. Cole has been spotted sporting his own creations, including the "Dreamer 5000," on stage during performances and at NBA games, showcasing his dedication to his new venture. Starting his own sneaker brand allows J. Cole to fully express his creativity and vision in the sneaker industry. With a keen eye for design and a deep understanding of sneaker culture, Cole will bring something fresh and innovative to the market.

The "Dreamer 5000" represents the first step in J. Cole's journey as a sneaker entrepreneur. With its unique design and premium materials, the sneaker reflects Cole's personal style. By wearing his own creations in public settings, Cole not only promotes his brand but also signals his commitment to authenticity and originality. As J. Cole embarks on this new chapter in his career, fans and sneaker enthusiasts eagerly anticipate what he has in store. Cole's brand will make a significant impact in the sneaker world.

J. Cole's New Sneaker Brand

Official images haven't been dropped for this sneaker yet, but we can get a sense of the sneaker from the photos above. The pair features a combination of blues and purples, with a white or cream base. Assume that J. Cole and Dreamville branding will certainly be placed around the sneakers.

At this point, we're not sure when the Dreamer 5000 will be released or what the retail price will be. All we know is fans are incredibly excited for J. Cole's first sneaker to drop. Further, make sure to let us know what you think about these kicks in the comments below. Additionally, stay tuned to HNHH for the most recent updates and news from the sneaker community. We’ll make sure to offer you the newest products from the most notable brands.

About The Author

Ben Atkinson

Ben Atkinson is a sneaker content writer at HotNewHipHop, with expertise in web content writing, digital marketing and search engine optimization (SEO). Ben’s love for sneakers began when he was 13. He founded Midwest Soles, his sneaker reselling business. He bought and sold hundreds of popular sneakers and learned everything there is to know about the sneaker market. He eventually combined his passion for sneakers with his passion for writing and started covering sneaker releases and valuable sneaker reselling information. Ben has previously written for Sneaker Flippers, managing the site’s email newsletter to over 15,000 engaged readers with a focus on enhancing the click/open rate to increase the sale conversion rate overall. On top of this, Ben would also create written content for the site with a view to increasing web traffic and online sales through SEO optimization. His favorite sneakers are the Air Jordan 1 ‘Bred’ and the Nike x Parra Air Max 1.