Nike Ja 1 “Chinese New Year” Gets A First Look

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MIAMI BEACH, FLORIDA - DECEMBER 21: The Nike logo hangs above the entrance to the Nike store on December 21, 2021 in Miami Beach, Florida. Nike reported better-than-expected fiscal second-quarter results with revenue of $11.36 billion vs. $11.25 billion expected. (Photo by Joe Raedle/Getty Images)
A CNY Nike Ja 1 is on the horizon.

The Nike Ja 1, Ja Morant's signature sneaker, is making headlines with its upcoming "Chinese New Year" colorway. This unique model, known for its blend of performance and style, continues to captivate sneaker enthusiasts and fans of the Memphis Grizzlies point guard. The "Chinese New Year" colorway is poised to celebrate the traditional festival with festive colors and design elements. It's expected to resonate with both sneaker collectors and those who appreciate the cultural significance of the Chinese New Year.

The Nike Ja 1's significance lies in its role as Ja Morant's signature shoe, showcasing his dynamic playing style and personality on and off the court. With performance-enhancing features and bold aesthetics, it's become a sought-after choice for basketball players and fans alike. As the "Chinese New Year" version readies for release, the Nike Ja 1 reinforces its status as a symbol of Morant's rise in the NBA and continues to blend sports and style. This special colorway adds an exciting layer of cultural celebration to the sneaker's legacy, ensuring its appeal to a wide range of enthusiasts.

"Chinese New Year" Nike Ja 1

The sneakers feature a royal blue rubber sole with a blue Zoom midsole for top-tier performance. Additionally, the uppers feature a combination of light blue mesh and ripstop, ensuring the sneakers can withstand high-intensity use. Gold Nike Swooshes grace the sides, with additional gold accents present on the heels and near the laces. Finally, Ja Morant branding can be foud on the tongues and heels.

Sneaker Bar Detroit reports that the Nike Ja 1 “Chinese New Year” will be released on January 22nd, 2024. Also, the retail price of the sneakers will be $140 when they are released. Further, make sure to let us know what you think about these kicks in the comments below. Additionally, stay tuned to HNHH for the most recent updates and news from the sneaker community. We’ll make sure to offer you the newest products from the most notable brands.


About The Author
Ben Atkinson is a sneaker content writer at HotNewHipHop, with expertise in web content writing, digital marketing and search engine optimization (SEO). Ben’s love for sneakers began when he was 13. He founded Midwest Soles, his sneaker reselling business. He bought and sold hundreds of popular sneakers and learned everything there is to know about the sneaker market. He eventually combined his passion for sneakers with his passion for writing and started covering sneaker releases and valuable sneaker reselling information. Ben has previously written for Sneaker Flippers, managing the site’s email newsletter to over 15,000 engaged readers with a focus on enhancing the click/open rate to increase the sale conversion rate overall. On top of this, Ben would also create written content for the site with a view to increasing web traffic and online sales through SEO optimization. His favorite sneakers are the Air Jordan 1 ‘Bred’ and the Nike x Parra Air Max 1.