Diddy Launches "Empower Global" For Black-Owned Business

Diddy's newest undertaking is an e-commerce marketplace for black-owned businesses.

BYLavender Alexandria
Black Tie Affair For Quality Control's CEO Pierre "Pee" Thomas

Diddy has long been committed to using his money and business savvy to help create opportunities for the black community. Now according to Uproxx, he's got a new undertaking that aims to help black-owned businesses in the e-commerce market. "Empower Global" launched today with over 70 brands and over 1000 products already available. In the press release included with the launch they say that their aim is to have over 200 business by 2024.

Additionally Diddy himself made a statement in the announcement. “My mission has always been to empower Black entrepreneurs and create more opportunities for
them to access the resources, tools and support needed to build successful businesses. Empower Global will uplift Black entrepreneurs, keep dollars circulating in our community, and make buying Black a lifestyle,” his statement reads. The shop is live right now and already features hundreds of listings with information on various sellers currently using the platform.

Diddy Launches New E-Commerce Market

Diddy's new venture comes as he's in an ongoing legal battle with a previous one. Spirits giant Diageo had been housing the rapper's two marquee liquor brands for years until they recently separated. The split came as the result of a lawsuit where he alleged the company treated its partners differently based on race. The details of his lawsuit were recently released which features more specifics. Diddy reportedly warned Diageo before they released a watermelon vodka flavor that many felt was insensitive.

There's even more ongoing trouble in Diddy's life at the moment. Last month his son Justin Combs was arrested for driving under the influence in Beverly Hills. The incident started a feud between the rapper and Justin's mother. She accused him of being a bad influence over Justin and also roped UCLA into the allegations. Earlier this month Justin was officially charged with two misdemeanors stemming from the incident. Diddy was trending on Twitter following the announcement as fans poured through his history in the public eye. What do you think of Diddy's new e-commerce undertaking "Empower Global?" Let us know in the comment section below.

Read More: DJ Khaled Enlists Shannon Sharpe, Diddy, Offset, & More For Charity Golf Classic


  • Link Copied to Clipboard!
About The Author
Lavender Alexandria is a music and culture journalist based in Los Angeles, California. She’s covered dozens of musical genres and styles from the most mainstream to the most experimental and underground on her blog and accompanying YouTube channel that looks at music, pop culture, and Billboard charts since 2017: Lav’s Music Corner. Lavender has produced editorial and listicle content both in written and video form over the past far years and has also interviewed up-and-coming artists like Censored Dialogue. Her experiences covering culture have taken her from Hyperpop parties in LA to underground rap shows in Atlanta, to DIY punk shows in Charlotte. Lavender has also written for iHeartRadio, covering some of the biggest artists in Hip Hop such as Ice Spice, Drake, Doja Cat and Cardi B. She also has bylines with ScreenRant and continues to write for Ringtone magazine. Lavender is a lifelong Charlotte Hornets fan and her favorite rap artists include Clipping, Little Simz, Earl Sweatshirt, and Kendrick Lamar.