Spirits Company Diageo Ends Association With Diddy Amid Lawsuit

Diddy and the spirits giant have cut ties amid an ongoing lawsuit.

BYLavender Alexandria
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Recently Diddy sued Diageo, a spirits company that he's been partnered with. The lawsuit claims that the company was "unwilling to treat its black partners equally." Now according to Fader, the company has announced that they're cutting ties with Diddy amid the ongoing lawsuit. Diddy's suit also claims that the company sidelined "black brands" despite aiming to be an industry leader in diversity. A spokesperson for Diageo made a statement to The Independent. “Mr Combs’s bad-faith actions have clearly breached his contracts and left us no choice but to move to dismiss his baseless complaint and end our business relationship," she said.

Diddy has been in the news for a variety of different reasons this month. For Father's Day, he posted an emotional tribute to his late father that many fans found touching. He was also given an Apollo Icon award at the Apollo Theater's spring benefit earlier in the month. Diddy was honored at the event alongside Kareem Abdul-Jabbar and Warby Parker.

Diddy And Diageo Cut Ties

All month Diddy has been dealing with the ongoing fallout from his son Justin Combs' arrest. He was arrested and charged with a DUI at the start of June. In the aftermath, he and Justin's mother Misa Hylton have engaged in an ongoing battle of words and blame for the incident. Back in May, Diddy teamed up with Fabolous and City Girls for a new single. "Act Bad" became not just a song but a theme for many to adopt this summer. It's the second new single he's been a part of this year following a remix of Metro Boomin's hit song "Creepin'."

In another unfortunate public turn for Diddy, he found himself trending on Twitter for bad reasons. People were reflecting on the bad behavior he displayed during his decades in the public eye. One tweet, in particular, went viral for predicting a "Surviving Diddy" documentary could be made similarly to R. Kelly's. What do you think of the newest development in Diddy's legal drama with Diageo? Let us know in the comment section below.

Read More: Diddy Shows Love For Misa Hylton Amid Fued Over Son's DUI Arrest


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About The Author
Lavender Alexandria is a music and culture journalist based in Los Angeles, California. She’s covered dozens of musical genres and styles from the most mainstream to the most experimental and underground on her blog and accompanying YouTube channel that looks at music, pop culture, and Billboard charts since 2017: Lav’s Music Corner. Lavender has produced editorial and listicle content both in written and video form over the past far years and has also interviewed up-and-coming artists like Censored Dialogue. Her experiences covering culture have taken her from Hyperpop parties in LA to underground rap shows in Atlanta, to DIY punk shows in Charlotte. Lavender has also written for iHeartRadio, covering some of the biggest artists in Hip Hop such as Ice Spice, Drake, Doja Cat and Cardi B. She also has bylines with ScreenRant and continues to write for Ringtone magazine. Lavender is a lifelong Charlotte Hornets fan and her favorite rap artists include Clipping, Little Simz, Earl Sweatshirt, and Kendrick Lamar.