Rob49 On Birdman Passing The Torch & Names His Top 5 NOLA Rappers Of All Time 

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EXCLUSIVE: Rob49 reflects on Birdman's faith in his talents, explains the misconception of New Orleans rap and lists Lil Wayne and Soulja Slim among his favorite NOLA rappers of all time.

New Orleans is a pivotal city in hip-hop’s landscape. A place where the entrepreneurial ventures of Birdman and Master P set the blueprint for independent rap across the world and elevated the names of artists like Lil Wayne and Snoop Dogg to GOAT status. Birdman, specifically, has made a concerted effort to elevate the South throughout the years, whether forming groups like Rich Gang or going to bat for artists like NBA Youngboy. The latest rapper that Birdman took under his wing is Rob49 – the 24-year-old rapper that’s ushering in a new era for NOLA. 

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Birdman Passes The Torch

NEW ORLEANS, LOUISIANA - OCTOBER 29: Rob49 performs during Lil Weezyana 2022 at Champions Square on October 29, 2022 in New Orleans, Louisiana. (Photo by Erika Goldring/Getty Images)

On Friday, June 8th, he unveiled his latest body of work 4GOD II, a culmination of his ascent to stardom in the past year. It arrived ahead of his second annual Vulture Island Weekend in his hometown which included a celebrity basketball game and a concert where he was able to connect with fans for the first time in a long time. Ultimately, it was an event that furthers the notion that he currently holds the throne for the city. It’s no surprise that Birdman officially passed him the torch on the intro to 2022’s Welcome To Vulture Island – an act that seemed like a far-fetched reality to him a few years ago.

“When he first did it, it really didn’t mean nothing to me,” he told HotNewHipHop of his initial reaction to Birdman formally passing him the torch. That is until a few months ago when he revisited the intro to Welcome To Vulture Island. “I was like, man, this is the new New Orleans, like this is Birdman. I started thinking about where I was when I was in high school and middle school and shit. We would listen to this sh*t and it was just so far-fetched for us. I’m just like, 'damn, this is really it and he’s giving it to you,' so it was a big thing for me.”

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Rob49’s Top 5 NOLA Rappers

LOS ANGELES, CALIFORNIA - JUNE 23: Rob49 attends Spotify's All Rap-Caviar Experience on June 23, 2022 in Los Angeles, California. (Photo by Phillip Faraone/Getty Images for Spotify)

Birdman’s become a guiding force in Rob49’s career, having been one of the first people who tried to sign the rapper to Cash Money. Although the deal didn’t pan out, the Cash Money co-founder evidently wanted to see Rob49 prosper regardless. He recently featured on the single, “Woedy” from 4GOD II, a song that Rob revealed nearly didn’t make the final cut of his album. “[Birdman] told me to stop separating my feet and put both of my feet in rap. That's the biggest advice he told me and I did it and it worked for me. That’s the biggest advice he told me and it works,” he explained.

While Birdman came through as a pivotal force in Rob49’s career, he’s among the several New Orleans natives that helped shape the budding star’s artistry. During our conversation, he listed his top 5 NOLA rappers of all time, which includes the obvious choice of Lil Wayne. “Soulja Slim because he just reminds me of myself. Like, his wordplay, his aura – he just reminds me of myself,” he explained. “Lil Wayne because he’s just the best rapper alive.”

Although Soulja Slim became one of No Limit’s most legendary signees, it’s evident that the sounds of Cash Money resonated deeply with Rob49 throughout his come-up. In addition to Slim and Weezy, he listed Juvenile, Birdman’s nephew, Nino Calvin, and B.G. to round out his top 5. “Juvie had that project in him that we have in New Orleans,” he stated. 

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Biggest Misconception About New Orleans Hip-Hop?

NEW ORLEANS, LA - JUNE 17: Hip Hop artist Rob49 shows off his Rolling Loud chain at the conclusion of his Vulture Island Celebrity Basketball Game on June 17, 2022 in New Orleans, Louisiana at McDonogh 35 High School. (Photo by Peter Forest/Getty Images for Rob49)

Louisiana, as a whole, has had a grip on the hip-hop landscape, but it’s hard to deny the number of fierce lyricists. New Orleans, specifically, birthed the talents of both Lil Wayne and Jay Electronica – two MCs who’ve earned their position among hip-hop’s elite. However, New Orleans hasn’t necessarily gained a reputation for being sharp wordsmiths. Some have even gone as far to say that rappers from the city don’t even bother rhyming their words. 

“I think the biggest misconception is like us with our rhyming pattern,” Rob49 said. “I know people are like, ‘Oh, they don’t rhyme,’ but New Orleans people, we talk our sh*t. Like, that’s what we grew up on, you know what I’m sayin’? We just poppin’ it. We ain’t trying to rhyme.”

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About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.