Kendrick Lamar's Beats By Dre Commercial Song, "It's Alive (Pyrex)" Leaks Online

The song made its first appearance in 2013, and has now mysteriously surfaced much to fan's pleasure.

BYHayley Hynes
31st Annual Rock And Roll Hall Of Fame Induction Ceremony - Press Room

We haven't heard anything new from Kendrick Lamar since last year's Mr. Morale & The Big Steppers, granted it was one of the biggest albums of 2022, and he did follow it with an iconic world tour. Seeing as there were seven years between that and his previous project, DAMN., it remains unclear when the Californian plans to grace us with more of his renowned penmanship. Regardless, fans will be happy to know that a previously unreleased track from a decade ago has leaked online this week.

You may have heard part of the song, dubbed "It's Alive (Pyrex)" during Lamar's appearance in a Beats by Dre commercial in 2013. As HipHopNMore notes, the spot told a story about the father of two working in the studio with Dr. Dre. While they're certainly both legends in their own right, they couldn't seem to make music magic the way they were craving. Of course, the NWA alum's high-quality headphones and Beats Pill speaker were able to save the day, putting them on the track toward a No. 1 hit.

Read More: Kendrick Lamar Speaks On Working With Dr. Dre, Says They Have 30 Tracks Together

Unreleased "It's Alive (Pyrex)" Song Boasts Production from Dr. Dre

Fans had a positive reaction upon first hearing the song in the commercial, and many were disappointed to see its failure to arrive on streamers in the years since. There's a pair of verses layered over the Dre-produced beat, which Lamar and his collaborator likely never expected the public to hear. The "HUMBLE" hitmaker's fanbase appears to be loving his throwaways from 2013 specifically, as other recent leaks came in the form of "Crooked" and "Burn."

In other exciting K. Dot news, the 35-year-old was confirmed as one of the headlining artists at this year's Austin City Limits music festival. Other noteworthy hip-hop and R&B artists on the lineup include Kali Uchis, Lil Yachty, Coi Leray, and GloRilla. As for other headliners, names include Hozier, The 1975, Shania Twain, The Lumineers, and Mumford & Sons.

Read More: J. Cole Recalls Encouraging Dr. Dre To Sign Kendrick Lamar When He Was Still Up-And-Coming

Revisit More of the West Coast Duo's Collaborative Efforts

While the Beats commercial effort was never officially released, we have heard the two lyricists come together on more than one occasion over the years. Popular titles to come from them (and other collaborators) include "The Recipe," "Genocide," and "Compton," among others. Check out the mysteriously leaked version of "It's Alive (Pyrex)" on Twitter above. Afterward, tell us which Kendrick Lamar x Dr. Dre joint track is your favourite in the comments.


  • Link Copied to Clipboard!
About The Author
Hayley Hynes is the Weekend Managing Editor of HotNewHipHop, and has been since 2021. She began writing for the website that same year, primarily covering content in the Music, Pop Culture, and Streetwear niches after graduating from Vancouver’s Blanche Macdonald Centre with a Fashion Marketing Diploma. She previously reported on Travel, Entertainment, Beauty, and News at Narcity Canada for over three years. Hayley has also contributed articles and interviews within these realms to Folklr Magazine and the Calgary Journal while studying Journalism at Mount Royal University. In her spare time, she freelances for Bandbox Vinyl, having already interviewed hip-hop icons like Atmosphere and explored Syd’s discography. Hayley also uses her expansive pop culture knowledge and passion for astrology/self-enhancement to help others explore their curiosity in an ongoing Instagram video series. Among her favourite hip-hop artists are A$AP Rocky, Drake, Kendrick Lamar, Nicki Minaj, and Mac Miller.