<a href="/tags/nike" class="text-word" target="_blank" >Nike</a> Basketball will be well represented in the NCAA Tournament&#8217;s Sweet 16 matchups this week, featuring 10 Nike-sponsored schools (in addition to Jordan Brand&#8217;s UNC and Michigan), all of which will be laced with the newly unveiled &#8220;Time To Shine&#8221; Collection.
The Time to Shine Collection is led by the brand new KD9 Elite, which advances the knitting capabilities of Flyknit to improve fit and containment for the basketball player.



<blockquote>
&#8220;Containment for lateral movement is achieved through knitting tunnels into the Flyknit upper that allows us to channel a single cable around the entire foot,&#8221; explains Nike Designer Leo Chang. &#8220;This cabling setup can micro-adjust and conform around the foot for an adaptive fit.&#8221;
</blockquote>
Additionally, Nike&#8217;s &#8220;Time To Shine&#8221; Collection includes four other signature basketball shoes: the Kyrie 3, LeBron 14, PG 1 and Kobe A.D, all highlighted by unique iridescent swooshes.
All footwear, with the exception of the Kobe A.D., will be available at Nike.com and select retailers on Friday, March 24th. <h2>Time to Shine</h2><figure class="wp-block-image size-large"><img decoding="async" src="https://editor.urbanlinx.net/wp-content/uploads/gallery/65/32/1490113265_9681912e1751136782ac4277e3774324.jpg" alt='Nike Launches "Time To Shine" Collection For Nike-Sponsored Sweet 16 Schools'></figure>