Nike Basketball will be well represented in the NCAA Tournament’s Sweet 16 matchups this week, featuring 10 Nike-sponsored schools (in addition to Jordan Brand’s UNC and Michigan), all of which will be laced with the newly unveiled “Time To Shine” Collection.

The Time to Shine Collection is led by the brand new KD9 Elite, which advances the knitting capabilities of Flyknit to improve fit and containment for the basketball player.

“Containment for lateral movement is achieved through knitting tunnels into the Flyknit upper that allows us to channel a single cable around the entire foot,” explains Nike Designer Leo Chang. “This cabling setup can micro-adjust and conform around the foot for an adaptive fit.”

Additionally, Nike’s “Time To Shine” Collection includes four other signature basketball shoes: the Kyrie 3, LeBron 14, PG 1 and Kobe A.D, all highlighted by unique iridescent swooshes.

All footwear, with the exception of the Kobe A.D., will be available at and select retailers on Friday, March 24th.

Time to Shine

Nike Launches "Time To Shine" Collection For Nike-Sponsored Sweet 16 Schools