Rihanna Is Bringing Back Her Fenty Puma Line: Details

Rihanna and Puma are back together again.

BYAlexander Cole
Super Bowl LVII - Kansas City Chiefs v Philadelphia Eagles

Rihanna is easily one of the biggest artists in the world. Although fans are still waiting on a new album, there is no doubt that she elicits a ton of hype. Her Super Bowl performance is the perfect example of this. Overall, her Super Bowl performance was absolutely adored by her fanbase. It was a huge comeback for her as she revealed that she was also pregnant for the second time. At this point, Rihanna's stardom couldn't be any higher and fans are looking forward to her next move.

If you are a longtime fan of Rihanna, then you know that she used to be very active in the sneakers and athleisure space. This was thanks to her Fenty partnership with Puma. Overall, they were able to create some very cool pieces. Of course, this includes the Fenty Creeper which was a huge hit for Puma. Although this shoe had an unorthodox platform midsole, it was still very mass appealing. To this day, the shoe is still beloved, and it seems like it could be poised for a comeback.

Rihanna x Puma Renewed

Image via Puma

This is because Puma CEO Arne Freundt recently posted an image with the words "she's back." Additionally, this image had the Fenty logo as well as the iconic Puma insignia. Simply put, fans can expect the Fenty x Puma range to return after a long hiatus. However, it is very much unknown what this range will include. Puma is giving very few details on this new collaboration, although we are sure some clarity will be provided sooner rather than later. Either way, this is amazing news for Rihanna fans.

Overall, Puma is a company that has made massive strides over the last few years. They have been able to revamp their basketball line and they have more influencers and artists behind them, than ever before. Having said that now is as good a time as ever to bring Riri back into the fold. Let us know what you are hoping for from the Fenty x Puma revival, in the comments below. Additionally, stay tuned to HNHH for more news and updates.


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About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.