Coi Leray always refers to herself as a trendsetter. In fact, her 2022 debut studio album was titled Trendsetter. The LP featured Nicki Minaj, Fivio Foreign, Lil Durk, Polo G, Pooh Shiesty, and more. Since then, the Jersey native has continued ascending and setting trends. Her Nov. 2022 single “Players” took off immediately after its release. Going viral on TikTok and climbing the charts, “Players” was just another example of Coi’s star power.

Along with musically, Coi’s fashion sense also proves how much a trendsetter she can be. In February alone, she joined in on the hype train on the clunky red MSCHF boots. Additionally, she popped out at Milan Fashion Week donning several unique fits. But, most importantly, she just announced an exciting new clothing deal.

Coi Leray And SNIPES’ Collection

On Saturday (Feb. 25), Coi Leray and German brand SNIPES announced their Q1 clothing collection. Including lightweight cargo pants, lax t-shirts and zip-up jackets, the fits contain many pockets and are mostly in neutral colorways. Along with the release, SNIPES’ VP of Marketing Paula Barbosa released a statement. “Coi Leray embodies everything that SNIPES stands for – creativity, authenticity, and individuality,” she said. “We are excited to collaborate with her to bring a fresh perspective to our Q1 collection, and we can’t wait for our customers to experience the unique energy that Coi brings to the brand.”

Along with the announcement, Coi posted a teaser video for the collection on Instagram. “Who says you can’t work hard and still enjoy yourself?” she says in the clip. “Can’t tell me nothin’. I’m a trendsetter, and I’mma do what I want. If I can’t have success on my time, then what it is really worth? It’s me, Coi, at the center. Every day is another chance to go get it. We all got the same 24 hours. What you choose to do with yours is on you. No matter what, I’mma always have fun. That’s really all that matters for real. No matter what happens in life, no matter the situation, I’mma always stay true to myself.” Coi’s identity as a trendsetter keeps evolving and progressing, and SNIPES has surely caught on.