The release of Fast X is just over three months away. Universal has accelerated and hit the gas on unveiling the film's trailer to television for the Super Bowl. The highly-anticipated trailer scored 295 million global views within the first 72 hours of its release. A source with connections to Universal confirmed the statistics to Variety. Universal counted views across many social media platforms. Instagram held roughly 30% of the trailer's total views. Coming in second place was TikTok, where 25% of the trailer's views came from. Facebook came in third place with 22% of views, and Youtube came in fourth place with 18%. Additionally, Twitter held only 6% of views on the trailer, but "Fast X" was the top trending topic on Twitter in the United States immediately following the trailer's release.
As far as promotional events go, Universal held multiple events celebrating the release of the trailer's film footage. The studio hosted a launch event for the trailer on February 9, 2023. The event took place in downtown Los Angeles and featured appearances from the franchise. Vin Diesel, Michelle Rodriguez, Tyrese Gibson, Chris “Ludacris” Bridges and Sung Kang, and director Louis Leterrier were all in attendance. Interestingly, the majority of views for the trailer came from international territories. Connected with this, Universal held fan events in Mexico, France, and Japan, as well.
"Fast X" Trailer
Plus, the studio will release a series of "Legacy Trailers" beginning in early February. They will roll out a new edition of the trailer each day, focusing on a different cast member of the film. The Fast X trailer aired online for the first time on the morning of February 10. Universal released the trailer officially a few days prior to Super Bowl LVII. Then, the trailer then aired during the program on February 12. It showcases the danger that Dom (Vin Diesel) and everyone he cares about will face as “the end of the road begins.” Fans are looking forward to seeing Jason Momoa's character, Dante, who will be Dom's newest adversary.
Based on Fast X‘s synopsis, “Dante’s plot will scatter Dom’s family from Los Angeles to the catacombs of Rome, from Brazil to London and from Portugal to Antarctica. New allies will be forged and old enemies will resurface. But, everything changes when Dom discovers that his own 8-year-old son is the ultimate target of Dante’s vengeance.” Justin Lin, Zach Dean, and Dan Mazeau wrote Fast X. Producers include Diesel, Lin, Neal Moritz, Jeff Kirschenbaum, and Samantha Vincent. The film's theatrical release date is set for May 19, 2023.