Jaden's MSFTrep Collection Inspired By Will Smith's "Fresh Prince" Sunflower

BY Erika Marie 1.5K Views
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"Suicide Squad" World Premiere - Outside Arrivals
NEW YORK, NY - AUGUST 01: Actors Jaden Smith (L) and Will Smith attend the "Suicide Squad" world premiere at The Beacon Theatre on August 1, 2016 in New York City. (Photo by Michael Stewart/WireImage)
Jaden talks about the 1993 sitcom scene and how the costume was a inspiration of sorts for his fashion brand.

As the child of two Hollywood powerhouses, Jaden Smith pulls from his parents' experiences as inspiration. As a teen, he partnered with his sister Willow to establish their own fashion brand. MSFTrep has pushed the envelope, much like his family often has, and the brand—also co-founded by actors Moises and Mateo Arias—is boasted as being a place for misfits to find a shelter of sorts.

We'll get a further look at MSFTrep's next installment sometime this month, and in an interview with Footwear News, Jaden spoke on being inspired by his father's famed sitcom for the launch. While of the Fresh Prince of Bel-Air, Will Smith donned a sunflower costume in an earlier season, which was a look that has gone down in history. The "Trippy Summer" collection will also reportedly feature "bright psychedelic colors, twisted fonts, and nods to nature."

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LOS ANGELES, CA - DECEMBER 13: Will Smith (L) and Jaden Smith attend the LA Premiere of Netflix Films 'BRIGHT' on December 13, 2017 in Los Angeles, California. (Photo by Michael Kovac/Getty Images for Netflix)
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“I wanted to make people into plants and turn people into flowers. Because being one with nature is like reaching the highest level of consciousness," said Jaden. In the Fresh Prince episode, Will was forced to dress up and perform with children in order to graduate from high school. He made the best of it and turned the production into a Hip Hop show—of sorts.

“It was super embarrassing for his character in the episode, but I thought it was an amazing idea of how to turn someone into a flower,” Jaden also shared. His collection doesn't mimic his dad's TV look, but it does serve as a generational connection. From one successful Smith to the next, one of Will's best Fresh Prince memories lives on.

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Although Jaden is close with his family, he also recognized at an early age that he wanted to remove himself from being boxed in. “I separated myself from everything that I’d known at the time and caught a different vibe,” he further said. “I needed that time to really have those solo thoughts and to think about stuff. It was a big part of me being who I am today.” Check out more from MSFTrep below.

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About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.