Pizza Hut is celebrating the upcoming March Madness tournament with a new line of “Pie Top” sneakers that are capable of ordering a pizza to your location with the push of the tongue.
In accordance with a new “Pizza Hut Pie Tops” app, touching the shoes’ right tongue will allow you to place an order for a large supreme pizza, or any of the listed speciality pies which you can customize in the app’s settings.
These kicks, created by well-known customizer The Shoe Surgeon, were limited to just 64 pairs as a nod to the 64-team bracket (even though it’s technically 68 teams, but who’s counting?) and therefore will be nearly impossible to get your hands on.
“The bulk of these will go to influencers (and) media, just to create buzz and talk value and we’ve reserved some for the opportunity for a select few Pizza Hut super fans to receive a pair of these custom Pie Top high-top tennis shoes,” said David Daniels, Pizza Hut’s VP of advertising and media.
Additionally, throughout March Madness Pizza Hut is offering a large, two-topping pizza for $7.99 to those who place online orders, even if you aren’t rocking with the Pie Tops.
Check out Grant Hill showcasing the Pizza Hut “Pie Tops” below.