Kanye West Admits That Sway "Had The Answer" For His Yeezy Brand

His legal and brand battles with Adidas and Gap have convinced him to push Yeezy on his own, per Sway's advice.

BYGabriel Bras Nevares
Sean Zanni/Getty Images

Ye, f.k.a. Kanye West, has been fulfilling his fashion ambitions through his Yeezy brand for roughly a decade. Today, that vision is struggling to see the light of day as the 45-year-old rapper is in a legal battle with Adidas, who partnered with Kanye and managed his Yeezy brand. He's also terminated his collaboration with Gap and is fighting to secure the rights to continue to sell his brand. With these partnerships turning sour after years of work together, it seems the Donda rap legend is reconsidering the advice his friend Sway gave him on Sway In The Morning: "Do it yourself."

During a recent appearance on Good Morning America, Kanye West admitted that Sway "had the answer" back in 2013 when they spoke on his radio show. In that moment, Sway advised the rapper to empower himself and "take a few steps back" to take matters into his own hands when it came to the Yeezy brand. In what quickly became a fan-favorite Kanye meme, Ye furiously responded with "How, Sway? You ain't got the answers, man!"

Sway and Ye in 2009 - Abby Brack/Getty Images

When asked about whether Sway was right in the interview, it seemed that not even Kanye could believe his answer. "You know what," he stated, "I will go ahead and say that Sway had the answer. I know people are going to be like, 'No!'" For what it's worth, fan reactions have been a treat on social media.

Looking back on that radio appearance, Ye seems to have taken Sway's advice to heart and has pushed to sell Yeezy products independently. He's claimed that Yeezy shades will be just $20, a steep cut compared to the usually spiked prices the brand is notorious for. It won't be an easy legal battle for the Chicago native, but he's expressed that he's ready to fight tooth and nail to make sure he has ownership of his creations.

"We got some new lawyers," he told ABC. "We really had to level up and really show them who's the new boss in town."

It's clear that Kanye West has had a rough year, but his appreciation of Sway's advice wasn't the only reconciliation he sought in this interview. He also apologized to ex-wife Kim Kardashian for attacking her on social media. For the latest updates on Ye and the Yeezy brand, stay tuned to HotNewHipHop to see what's next for one of hip hop's most eclectic figures, and check out some hilarious reactions to Sway having the answers below.

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About The Author
Gabriel Bras Nevares is a music and pop culture news writer for HotNewHipHop. He started in 2022 as a weekend writer and, since joining the team full-time, has developed a strong knowledge in hip-hop news and releases. Whether it’s regular coverage or occasional interviews and album reviews, he continues to search for the most relevant news for his audience and find the best new releases in the genre. What excites him the most is finding pop culture stories of interest, as well as a deeper passion for the art form of hip-hop and its contemporary output. Specifically, Gabriel enjoys the fringes of rap music: the experimental, boundary-pushing, and raw alternatives to the mainstream sound. As a proud native of San Juan, Puerto Rico, he also stays up-to-date with the archipelago’s local scene and its biggest musical exponents in reggaetón, salsa, indie, and beyond. Before working at HotNewHipHop, Gabriel produced multiple short documentaries, artist interviews, venue spotlights, and audio podcasts on a variety of genres and musical figures. Hardcore punk and Go-go music defined much of his coverage during his time at the George Washington University in D.C. His favorite hip-hop artists working today are Tyler, The Creator, Boldy James, JPEGMAFIA, and Earl Sweatshirt.