Kanye West Returns To Instagram With New McDonald's Project

Kanye West has been off of the Gram for a while now.

BYAlexander Cole
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Last time Kanye West was on Instagram, he was having himself a bit of a meltdown due to the existence of Pete Davidson. Davidson is currently dating Kim Kardashian and Kanye was taking exception to this. After weeks of going after the man, Kanye decided to take a break from Instagram and has since been fairly quiet.

Today, however, Kanye made his return to Instagram in a surprising turn of events. With the news that his song with XXXTentacion would be dropping this week, fans thought his latest post would have something to do with that. Instead, his post is related to a new project that involved McDonald's packaging.

Kanye West Returns To Instagram With New McDonald's Project
Pascal Le Segretain/Getty Images

As you can see down below, the image in the post is simply a burger box that features a minimalist burger graphic with the golden arches on top. It is a unique twist on the OG McDonald's branding, although for now, it remains to be seen if this will be used by the brand itself.

"Ye teams up with legendary Muji industrial designer Naoto Fukasawa to reimagine McDonald’s packaging," the post reads.


Kanye has always been good at surprising us so we're sure we will see more of this project in the future. Let us know what you think, in the comments below.


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About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.