Adele Isn't Concerned With Making Music For TikTok Trends

BY Erika Marie 2.9K Views
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Adele
She says she was told that she needs to "make sure these 14-year-olds know who you are," but her "vibe" is adults committed to therapy.

As artists storm TikTok hoping that they will become the next famous person to emerge from the app, Adele isn't concerned with whether or not her songs go viral. The singer is readying the release of 30 in just a few hours and in recent weeks, we've been hearing much more from Adele. Now that she is divorced and in a new relationship with Rich Paul, LeBron James's sports agent, it seems that the Pop icon is ready to share all facets of her journey with the world.

Particularly through the 2020 quarantine, we witnessed people reach new heights in their careers with the help of TikTok. Viral snippets of songs have helped artists obtain RIAA-certified plaques as well as amass substantial followings, but in her sit down with Zane Lowe, Adele seemed to keep her distance.


“The conversation of TikTok came up a lot, so I’m like, ‘TikTok who?’," said the singer. "But they’re like, ‘We’ve got to make sure these 14-year-olds know who you are.' I’m like, ‘But they’ve all got mums.' They’ve definitely been growing up listening to my music. If everyone’s making music for the TikTok, who’s making the music for my generation? My peers?"

“I will do that job, gladly," Adele continued. "I'd rather cater to people that have like, are on my level in terms of the amount of years we've spent on earth and the things we've been through. I don't want 12-year-olds listening to this record. It's a bit too deep. There are 30 and 40-year-olds that are all committing to themselves and doing therapy. That's my vibe."

Watch the clip of her interview below.



About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.