BKTHERULA & Matt Ox Team Up For Off The Wall Banger "PLACEMENT"

BYAlexander Cole1.5K Views
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BKTHERULA and Matt Ox get experimental on their new collaborative track "PLACEMENT."

BKTHERULA has quickly become a favorite of the underground thanks to some wild bangers that have shown off the full scope of her versatility. The artist is gearing up to release a new album called LOVE BLACK and to help promote it, she has dropped a brand new song with Matt Ox called "PLACEMENT."

As you will quickly realize, this is an experimental song that sees both artists playing with their flows and vocal inflections. BKTHERULA offers up some hard lyrics over the skeletal production, all while Matt Ox puts a ton of high-pitched effects on his voice. It makes for a unique contrast that has both artists shining and doing the most.

If you are new to BKTHERULA, this song is proving to be a must-listen endeavor.

Quotable Lyrics:

Would it hard feel (Yeah)
I don't talk 'cause that's how I feel (Yeah)
Every time I'm sayin' how I feel (Ha), huh (Huh)
I'm insane with a hard pill (Heart spill)


About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.