J. Cole Drops "a m a r i" Music Video

J. Cole shares the music video for "a m a r i" off of "The Off-Season."

BYAron A.May 17, 20215.3K Views

It's been three years since J. Cole won over many of his naysayers with the release of K.O.D which was later followed by a rather impressive feature run. While Cole's released a few singles since then, fans have been anticipating The Off-Season. On Friday, it arrived in its entirety, just days before Cole made his pro basketball debut in the BAL. The rapper returned this morning with the official visuals to one of the highlights from the project, "a m a r i." The rapper performs his verses in front of various backdrops including his former dorm room which is decorated with his plaques.

Cole's latest body of work is, unsurprisingly, expected to do some major numbers this week. The Off-Season is on pace to move anywhere between 280K-310K in its first week which could mark the biggest debut of the year.

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Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.