George Floyd’s murder at the hands of the police has been one of the biggest stories in the world over the past week and with good reason. Protests have raged all throughout the United States as people demand justice and a full-on change to the system that has failed its people time and time again.
Numerous brands have come out in support of the protesters and now, Vans is joining the fray. Yesterday, they put out a statement showing their support for the black community and are even putting their money where their mouth is. Vans will be donating $100,000 to the NAACP as well as two $50,000 donations to Color of Change and the GSA Network. If you’ve been counting, this is $200,000 to civil rights groups.
“There is no place for hatred or bigotry in our family. We stand in solidarity with the Black community. Black Lives Matter.⠀
We all have a duty to dismantle racism, create change, and help carry this weight. We know we have a lot to learn and we must continue to look inside and out for ways to support every member of the Black community. To help fight racial hatred and discrimination, Vans is donating $100,000 to the @NAACP, $50,000 to @colorofchange, and $50,000 to the @GSANetwork.”⠀
This is a huge donation and will certainly go a long way, at least for the time being. Perhaps more brands will follow suit.