The New York Jets and Def Jam Recordings announced a new partnership today, which they hope will improve their in-game fan experience to match the personality of their young emerging roster, according to Billboard. The Jets x Def Jam partnership will feature exclusive content for fans during the foreseeable future and a new video series with Jets’ players interacting with various Def Jam artists throughout the season.
Billboard reports that one of the first videos is highlighted by star safeties Jamal Adams and Marcus Maye as they head to Jadakiss’ studio for a rarely documented recording session.
“Through our partnership with Def Jam Recordings, we are looking to amplify our in-game experience and provide fans with entertaining content from their truly talented artists,” New York Jets President Neil Glat tells Billboard.
“Collaborating with another iconic New York brand like the New York Jets to create content and original in-game music has a natural synergy for our brand and our audience, and is a great way for Def Jam to bring fans of the Jets and hip-hop together and broaden the reach for our artists,” Def Jam EVP of Marketing & Commerce Scott Greer tells Billboard.
As part of the new partnership, Def Jam will create a Jets Anthem to be heard during home games at MetLife Stadium. The custom track will be part of the pregame ritual as the team takes the field, according to the Jets’ press release.
Additionally, Def Jam will provide the Jets with new music, along with classic hits from artists spanning their vast library to be used in weekly hype videos leading into game day.