Tyler Reddick brought a new Jordan Brand tribute to the track this week. His No. 45 Toyota Camry debuted a fresh paint scheme inspired by the Air Jordan 9 "Space Jam" at Daytona International Speedway.
White covers most of the car's body, broken up by black paneling that wraps around the door and rear sections. A red Jumpman logo sits front and center on the hood, matching the same placement fans have come to expect from 23XI Racing's Jordan-themed builds. Small red accents run throughout the design too, echoing the sneaker's signature outsole and branding details.
This isn't 23XI's first Jordan-inspired scheme this year either. Reddick ran an Air Jordan 3 "True Blue" design back in July at Chicagoland, timed to that shoe's retail release. Around the same weekend, teammate Bubba Wallace debuted a separate Space Jam scheme on the No. 23 car, marking the film's 30th anniversary.
Michael Jordan co-owns 23XI Racing alongside Denny Hamlin, giving these paint schemes some weight beyond just a marketing tie-in. Each design doubles as a direct nod to Jordan's own sneaker legacy, running on track under his own team's colors.
Tyler Reddick's “Space Jam” Air Jordan 9 Toyota
23XI Racing has leaned hard into Jordan Brand tie-ins throughout the 2026 season. Between Reddick and Wallace, the team has rolled out multiple sneaker-inspired schemes tied to actual retail releases and cultural moments.
That approach gives races an extra layer of storytelling for sneakerheads who might not otherwise follow NASCAR closely. Seeing a car built entirely around a specific Jordan silhouette turns a race weekend into something worth watching for reasons beyond the sport itself.
The Air Jordan 9 "Space Jam" itself carries plenty of history on its own, tied to Jordan's on-screen wardrobe from the film. Bringing that design to Daytona keeps the car's concept consistent with the rest of the team's 2026 rollout.
With Jordan's ownership stake still driving these creative choices, more themed paint schemes are likely before the season end.
