So not phony.
Boy Better Know co-founder and one of the front runners of the grime subgenre, Skepta has returned to deliver on a new music video.
Taking his cut, "Hypocrisy" Skepta teams up with Matt Walker to co-direct the VHS-themed visuals, featuring a 90s-era foreign game show, a very nostalgic dance floor, and a room filled with flames.
It was in July that the track was officially released after Skepta teased a live performance during his set at the Primavera Festival.
Currently, the British emcee is in preparations for Boy Better's BBK Takeover set to take place in London's O2 Arena come August 27th.