HNHH's On The Come-Up profiles rising rappers and producers that show strong promise but haven't necessarily seen much shine on the site. This could range from those deep underground to artists on the cusp of the mainstream that we've overlooked. You'll find their defining characteristics broken down by category.
Note: Riff Raff is the rap game's biggest enigma. He may actuallyÂ be one of the biggest enigmas in music, period.Â What you're about to read has been reported to the best of our ability. Bear with us.
Riff Raff, akaÂ Jody Christian, is a risingÂ emcee from Houston, Texas.Â AÂ man of many names, he's also known asÂ Jody Highroller,Â Codeine Olajuwon, theÂ Freestyle Scientist,Â Blueberry Jones, Butterscotch BossÂ and theÂ Neon Icon. He's also the rap game version of pretty much everyone and everything.Â
Having entered the game in 2008, he linked up withÂ Soulja Boy's S.O.D. Money Gang imprint in 2011, alsoÂ comingÂ under theÂ managementÂ of Swishahouse co-founder OG Ron C. After releasing a slew of mixtapes and fostering a heavy Internet buzz viaÂ MySpace, YouTube and WorldStarHipHop,Â he signed an eight-record deal with close friend and collaboratorÂ Diplo's Mad Decent label.Â
Riff Raff'sÂ rise wasÂ facilitatedÂ by hisÂ appearanceÂ on the 2009 MTVÂ reality show From G's To Gents (his former rap name is actually "MTV Riff Raff"). Although he was eliminated after theÂ second episode, he left the biggestÂ impression on viewers and is by far the most successful person to emerge from the show.Â
If you're alreadyÂ sceptical, know that Riff RaffÂ shared the stage with Action Bronson and the Odd Future gang at CoachellaÂ this pastÂ weekend, and is respected by some of the biggest names in the game.Â
Read on for a breakdown of what JodyÂ Highroller'sÂ doing right.