HNHH's On The Come-Up profiles rising rappers and producers that show strong promise but haven't necessarily seen much shine on the site. This could range from those deep underground to artists on the cusp of the mainstream that we've overlooked. You'll find their defining characteristics broken down by category.
Note: Riff Raff is the rap game's biggest enigma. He may actually be one of the biggest enigmas in music, period. What you're about to read has been reported to the best of our ability. Bear with us.
Riff Raff, aka Jody Christian, is a rising emcee from Houston, Texas. A man of many names, he's also known as Jody Highroller, Codeine Olajuwon, the Freestyle Scientist, Blueberry Jones, Butterscotch Boss and the Neon Icon. He's also the rap game version of pretty much everyone and everything.
Having entered the game in 2008, he linked up with Soulja Boy's S.O.D. Money Gang imprint in 2011, also coming under the management of Swishahouse co-founder OG Ron C. After releasing a slew of mixtapes and fostering a heavy Internet buzz via MySpace, YouTube and WorldStarHipHop, he signed an eight-record deal with close friend and collaborator Diplo's Mad Decent label.
Riff Raff's rise was facilitated by his appearance on the 2009 MTV reality show From G's To Gents (his former rap name is actually "MTV Riff Raff"). Although he was eliminated after the second episode, he left the biggest impression on viewers and is by far the most successful person to emerge from the show.
If you're already sceptical, know that Riff Raff shared the stage with Action Bronson and the Odd Future gang at Coachella this past weekend, and is respected by some of the biggest names in the game.
Read on for a breakdown of what Jody Highroller's doing right.