In France, when Nutella goes on sale, shoppers bring out their inner savage in order to cop a jar of this addictive chocolate spread. Footage from inside French supermarkets went viral as they captured the ensuing insanity of the Italian spread having its price reduced, which resulted in a number of brawls and other other chaotic events.  

The promotion, which was just launched yesterday, saw the price of a 950 gram jar of Nutella reduced from 4.70 euros to just 1.41 at French grocery chain Intermarche. 

Videos of this manic frenzy went viral on Twitter. showcasing the unadulterated savagery of the French public when chocolate is reduced by 70%. Peep the insanity below:

Ferraro, the company who owns Nutella, publicly condemned this egregious and dangerous display. A spokesperson for the company reveals "we want to clarify that the decision for the special offer was taken unilaterally by Intermarche. We regret the consequences of this operation, which created confusion and disappointment in the consumers' minds."

The discount was said to last until Sunday, but many supermarkets ran out of stock almost instantly. However, not all retail spaces were transformed into a bloodbath, as many Intermarche locations reported that they did not experience such calamity from their respective clients.