Aside from being a great artist, Kendrick Lamar has also been a voice for this generation. Over the years, he's balanced delivering music with a message while still keeping it invigorating. It's the brilliance in his songwriting that has made him one of the most promising voices in hip hop. His success has also helped play a part in hip hop's prominence on Billboard charts and pop culture as a whole. His unique approach to his art put him on another level compared to his peers. With that being said, it should come as no surprise that Forbes Under 30 Summit announced that they've tapped him as their keynote speaker for their fourth annual event.

In a report from Billboard, Forbes told them that Kendrick will serve as their keynote speaker at their upcoming event. The event is set to take place from October 1st to the 4th at Boston City Hall Plaza. Along with Kendrick, they also have DeRay Mckesson, Ashton Kutcher, Playboi Carti and Skylar Grey involved with the event. Kendrick's keynote will take place on October 3rd at 1 p.m.. His keynote will include a conversation between himeself and Forbes Senior Editor Media and Entertainment Zack O’Malley Greenburg.

In a statement to Billboard, Greenburg said, "Kendrick Lamar is the voice of the under-30 generation, and we can’t wait to hear more from him," he continues, “Not only does he write and record groundbreaking songs, but he also embodies the same sort of spirit, drive and thoughtful passion of his peers across science, tech, the arts and beyond. Forbes is honored to host him in Boston"

Aside from Kendrick keynote, the Under 30 Summit will also include a music festival. Performing will be Zedd, Playboi Carti and Skylar Grey

In other Kendrick Lamar related news, the rapper is tied for nominations at  the BET Hip Hop Awards with DJ Khaled and Cardi B. Each one of them are nominated for 9 apiece. His nominations include Hustler of the Year, Impact Track, Best Hip Hip Video and MVP Of The Year. The award ceremony will be taking place on October 6th.