Kelly Rowland & The NFL Partner Up For New Song "Hitman"

Kelly Rowland's new track will be featured in the NFL's "Songs Of The Season" campaign.

BYAlexander Cole
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Image via Kelly RowlandImage via Kelly Rowland

Kelly Rowland has been at it for many years now and fans have grown a deep fondness for her music. Her voice brings back nostalgia and memories for so many, and to this day, she is still releasing some great music. Her latest effort is a brand new track called "Hitman" which just so happens to be a part of the NFL's new "Songs Of The Season" initiative. In fact, all of the proceeds will be donated to the league's "Inspire Change" campaign.

As for the track itself, there are plenty of lovely melodies to be had here, all while Rowland sings about yearning for some love. She makes numerous references to a "sinner man" who she is waiting on to sweep her off her feet. It's a track that contains plenty of weekend vibes and is also upbeat enough that you can picture it being played before the commercials during an NFL game.

Check out the track below, and give us your thoughts in the comments.

Quotable Lyrics:

Sinner man, see me real soon
Cinnamon all on my lips from you
I get a heatwave, feelin' like June
Tell me what else am I supposed to do?
It's too perilous, take a taste at the time
Confidence, you don't waste no time


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About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.