Kanye West has been known for his unique marketing strategies over the years, whether it was projecting videos on buildings during the rollout of Yeezus or selling out MSG for a fashion show & the first listen to The Life of Pablo, Kanye has always done things outside the box. And it appears he’s got something else up his sleeve this week when he premieres the "groundbreaking" video for “Famous” featuring Rihanna.

Announced moments ago in a press release, Kanye West will be holding an exclusive premiere event at the world famous LA Forum in Los Angeles on Friday, June 24 at 1PM PST. Tickets will go on sale for $25 at 10 am PST tomorrow morning via Ticketmaster - http://www.ticketmaster.com/event/090050D510CD5572.

For those unable to attend, you’re in luck, TIDAL will be live streaming the event as well, similar to that of his MSG show, except it’s for the video for “Famous” instead. The visual, which serves as the first single off The Life Of Pablo, will be a Tidal exclusive for the first week, before being made available everywhere.

Be sure to check back Friday afternoon for the official video.