Jordan Brand has just launched a new website, the "AJ Online Collection," which focuses on providing an engaging and curated user experience, featuring original shoe sketches, designs, stories, and images of some of the rarest Air Jordans in history.
In an effort to create the largest collection of Air Jordan in the world, Jordan Brand is asking sneakerheads to contribute to this online museum of Air Jordans by taking photos of their kicks and sharing on Instagram or Twitter with the tag #AirJordanCollection.
Of course, the best part about the site isn't looking at the sneakers that everyone has in their collection, it's seeing all of the rare, unreleased samples and PEs that very few people even know about.
For instance, the AJ Online Collection features a plethora of exclusive footwear, including the Deion Sanders' "Prime Time" Air Jordan 11 PE, the "Black/Red" Air Jordan 4 sample, a "White/Black/Gold" Air Jordan 6 sample, and much more.
Simply scrolling through the AJ Online Collection's list of Air Jordan silhouettes 1-32 will open the door to each particular sneaker's history, from OG colorways and retros to unreleased samples and player exclusives. Additionally, you can read up about each sneaker's inspiration and view the original sketches.
Check out some of the rare Airs featured on the new site below, and click here to the browse the full AJ Online Collection for yourself.
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