Kendrick Lamar and Top Dawg Entertainment continue to push the Black Panther: The Album. The album received critical acclaim upon its release and is slated to do some big numbers. Industry forecasters predict that the album will move 145K to 155K within the first week and is slated to debut on the top spot of the Billboard 200 album charts. Prior to the album's release, they dropped off the visual for the Kendrick Lamar and SZA collaboration on "All The Stars." Now, they continue the push with an official video for "King's Dead."
Jay Rock, Future, Kendrick Lamar and James Blake deliver the frantic visuals for "King's Dead." The song also serves as the first single off of Jay Rock's upcoming project. It became the first song that Jay Rock ever had chart on the Billboard Hot 100. The video highlights the California lifestyle that TDE rep in their music as well as a scene of the three rappers up in a office while chaos ensues around them.
The video was directed by Dave Free and Jack Begert who both have worked on Kendrick's visuals in the past.