Ice Cube's BIG3 Lands $10 Million Deal To Sell Its First Team

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BIG3 - Week Three
FRISCO, TEXAS - JULY 02: Ice Cube looks on during the game between the Power and the Enemies in BIG3 Week Three at Comerica Center on July 02, 2022 in Frisco, Texas. (Photo by Tim Heitman/Getty Images for BIG3)
Ice Cube is making moves.

DCB Sports has inked a $10 million deal with Ice Cube and his BIG3 basketball league to become the first owner of one of the teams. The move comes as the BIG3 transitions to a home markets format. DCB Sports will now own the team based out of Cube's hometown of Los Angeles. While teams still don't have any geographical ties as of now, that will change beginning in the 2025 season.

“This is a historic day for the BIG3,” Ice Cube said in a press release, as caught by HipHopDX. “We could not be happier to entrust part of our league to Gary [LaDrido, managing partner of DCB Sports] and this seasoned group of sports investors ahead of our most important season yet. We have all-star basketball talent, millions of loyal fans around the world, and we are one of the most viewed sports programs of the summer on CBS. Basing our teams in home cities allows BIG3 to engage local communities and fanbases and bringing in ownership groups each with their own sports expertise, business, and capabilities beginning in 2025 will allow BIG3 to grow exponentially. I know that DCB Sports will do right by the people of Los Angeles and together, we’ll continue to change the game.”

Ice Cube Celebrates During BIG3 Championship

ATLANTA, GEORGIA - AUGUST 21: Ice Cube celebrates with in the locker room with Trilogy during the BIG3 Championship at State Farm Arena on August 21, 2022, in Atlanta, Georgia. (Photo by Kevin C. Cox/Getty Images for BIG3)

The sale comes as Ice Cube has been trying to branch out the BIG3 in recent months. He offered NCAA Women's Basketball star Caitlin Clark a massive contract to come play in his league, but she declined. In turn, he accused her agents of working for the “NBA mob" as she signed to play with the league's women's counterpart, the WNBA.

Clark addressed the BIG3 offer while she was still competing in the NCAA tournament. She said at the time: “To be honest, I found out about the Big3 thing at the exact time you all did, and my main focus is on just playing basketball." Be on the lookout for further updates on Ice Cube and The BIG3 on HotNewHipHop.


About The Author
Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.