Diddy's Brand Sean John Is Being "Phased Out" By Macy's

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WASHINGTON, DC - OCTOBER 20: Sean "Diddy" Combs attends Sean "Diddy" Combs Fulfills $1 Million Pledge To Howard University At Howard Homecoming – Yardfest at Howard University on October 20, 2023 in Washington, DC. (Photo by Shareif Ziyadat/Getty Images for Sean "Diddy" Combs)

Macy's began the process in fall of 2023.

According to new reports, Macy's is in the process of removing Diddy's clothing brand Sean John from their stores and from their website. Diddy has had an exclusive partnership with Macy's for more than a decade, with the department store selling his Sean John merchandise since it launched in the late 90s.

"As part of our ongoing review of our brand portfolio, the Sean John collection has started to phase out of assortment since early fall 2023," Macy's explained. "It's the course of business." They added that Macy's is "always evaluating what's relevant" to their customers, noting how Sean John products have simply stopped moving like they used to. Macy's process of phasing out Sean John is unrelated to the lawsuit recently filed by Cassie against Diddy.

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Macy's Has Been Phasing Sean John Out Since Fall 2023

Puff Daddy attends the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Nicholas Hunt/FilmMagic)

Earlier this month, Cassie filed a hard-hitting lawsuit against Diddy, which was accompanied by a long and horrific list of allegations that do not involve Sean John. She accused the Bad Boy Records founder of rape, physical and emotional abuse, and more. They've since reached a settlement, though his team says that it was in no way an admittance of guilt. "Mr. Combs‘ decision to settle the lawsuit does not in any way undermine his flat-out denial of the claims," his lawyer Ben Brafman told Page Six.

Regardless, his reputation has taken a considerable hit. Diddy additionally shared a statement amid the settlement. “We have decided to resolve this matter amicably. I wish Cassie and her family all the best. Love," he stated. Cassie thanked her fans for their support in her own statement. "I have decided to resolve this matter amicably on terms that I have some level of control. I want to thank my family, fans, and lawyers for their unwavering support," she said. Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates.

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About The Author
Caroline Fisher is a News Writer at HotNewHipHop from Chicago, Illinois. She started at HNHH this year, and has since spent her time writing about all that is newsworthy in the world of hip-hop. With a drive for hunting down the hottest stories, she enjoys documenting new developments in culture and entertainment. She also has an appreciation for hip-hop and seeks to cover the most important trends and shifts. She has a Bachelor of Arts which she received at the University of Illinois at Chicago. Having graduated in 2022, she majored in English with a concentration in Media, Rhetoric and Cultural Studies. Specializing all things music, pop culture and entertainment, some of her favorite musical artists include Snoop Dogg, OutKast, and Nicki Minaj. When she’s not writing about music she’s also a fan of attending shows, watching the latest movies, staying up-to-date with current events, photography, and poetry.