Kim Kardashian Unveils NBA x SKIMS Partnership

BYAlexander Cole2.0K Views
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Louis Vuitton : Runway - Paris Fashion Week - Menswear Spring/Summer 2019
PARIS, FRANCE - JUNE 21: Kim Kardashian attends the Louis Vuitton Menswear Spring/Summer 2019 show as part of Paris Fashion Week Week on June 21, 2018 in Paris, France. (Photo by Chesnot/WireImage)

Kim K is making serious money moves.

Kim Kardashian has an impressive track record when it comes to being an entrepreneur. Overall, she has gotten into the makeup world and has also made a tremendous foray into clothing. For instance, her SKIMS brand is worth over $4 billion. Although the brand was known for only making garments for women, that has officially changed. SKIMS recently launched a menswear line that has broken company-wide sales records. The company is expanding in a big way, and now, she has signed onto a massive partnership.

In the Instagram post below, you can see that Kim Kardashian is now officially teaming up with the NBA. As the post states: "SKIMS is now the Official Underwear Partner of the NBA." Overall, this is a huge deal as it means numerous superstar NBA players will be wearing SKIMS underneath their basketball shorts. They can also wear the shirts under their jerseys. This is a deal that will rake in millions for SKIMS and will ultimately lead to sales from NBA fans and athletes in general.

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Kim Kardashian Continues To Shine

With SKIMS offering a new men's line, it was only a matter of time before Kim Kardashian got a partnership of this magnitude. Undergarments are essential to athletes. Compression-wear is a huge market, and SKIMS has proven to make comfortable clothes. Moving forward, the NHL and NFL could potentially be massive avenues. It just goes to show that Kim knows exactly what she is doing as it pertains to running a business.

It remains to be seen what the NBA players themselves think about the new partnership. After all, they are the ones who have to wear the new gear. However, SKIMS has a pretty good track record so far, and we don't imagine that going away, anytime soon. Let us know what you think of this move, in the comments section below. Additionally, stay tuned to HNHH for more news and updates from around the sports world. We will always keep you informed.

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About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.