Nike Air Max 97 “Black/Picante Red” Officially Unveiled

A red-hot colorway for the Nike Air Max 97.

BYBen Atkinson

The Nike Air Max 97 is a sneaker that's a true blend of style and innovation. Bursting onto the scene, this shoe was like a futuristic dream in the late '90s. Think about it: sleek lines, reflective elements – the Air Max 97 was an instant head-turner. It wasn't just a sneaker; it was a statement that you were stepping into the future of footwear. What's impressive is how it's still making waves. Decades later, it's got that same allure. The full-length Air unit provided unbeatable cushioning, and the metallic colorways added a touch of boldness to your step.

For sneaker enthusiasts, the Air Max 97 is a treasure sneaker. It's more than just aesthetics; it carries the spirit of an era when pushing design boundaries mattered. This sneaker keeps that spirit alive, making it a must-have for collectors and style aficionados alike. In essence, the Nike Air Max 97 isn't just a shoe; it's a part of sneaker history that's managed to stay fresh. It nods to the past while being firmly rooted in the present, embodying a timeless vibe that resonates with sneakerheads and fashion enthusiasts around the world.

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"Black/Picante Red" Nike Air Max 97

Image via Nike

The sneakers feature a black rubber sole with a midsole constructed from an air bubble that provides maximum comfortability. Black leather makes up the uppers, with a prominent picante red streak throughout. A Nike Swoosh is featured in the same red on the sides. More Nike branding can be found on the tongue and on the heels, both in the same vibrant red.

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Sneaker Bar Detroit reports that the Nike Air Max 97 “Black/Picante Red” will be released sometime this year. Also, the retail price of the sneakers will be $175 when they are released. Further, make sure to let us know what you think about these kicks in the comments below. Additionally, stay tuned to HNHH for the most recent updates and news from the sneaker community. We’ll make sure to offer you the newest products from the most notable brands.

Image via Nike
Image via Nike

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About The Author
Ben Atkinson is a sneaker content writer at HotNewHipHop, with expertise in web content writing, digital marketing and search engine optimization (SEO). Ben’s love for sneakers began when he was 13. He founded Midwest Soles, his sneaker reselling business. He bought and sold hundreds of popular sneakers and learned everything there is to know about the sneaker market. He eventually combined his passion for sneakers with his passion for writing and started covering sneaker releases and valuable sneaker reselling information. Ben has previously written for Sneaker Flippers, managing the site’s email newsletter to over 15,000 engaged readers with a focus on enhancing the click/open rate to increase the sale conversion rate overall. On top of this, Ben would also create written content for the site with a view to increasing web traffic and online sales through SEO optimization. His favorite sneakers are the Air Jordan 1 ‘Bred’ and the Nike x Parra Air Max 1.