Reason Boldly States J. Cole Will Surpass Kendrick Lamar After "The Fall Off"

BYAron A.Published on August 16, 202311.3K Views

PARIS, FRANCE - JULY 04: Kendrick Lamar attends the Chanel Haute Couture Fall/Winter 2023/2024 show as part of Paris Fashion Week on July 04, 2023 in Paris, France. (Photo by Arnold Jerocki/Getty Images) TORONTO, ON - JANUARY 10: Rapper J. Cole attends the NBA game between the Toronto Raptors and the Charlotte Hornets at Scotiabank Arena on January 10, 2023 in Toronto, Canada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Cole Burston/Getty Images)

Reason has high hopes for J. Cole's "The Fall Off."

Reason’s issues with Top Dawg Entertainment spilled out into the public eye last week. The TDE rapper and label president Moosa went head-to-head on the Bacc On Figg podcast over Reason’s release schedule. However, one thing Reason made clear is that he’s received plenty of love from the Dreamville crew over the years. He’s a frequent contributor to the Dreamville compilation efforts and it seems that he got the opportunity to hear some new music from J Cole.

During a recent interview on New Rory & Mal, Reason reflected on Kendrick Lamar’s “Control” verse before sharing his thoughts on J Cole’s upcoming album, The Fall Off. Reason explained that Cole is on pace to surpass Kendrick Lamar once the new album drops. “I think when The Fall Off drops, only on the strength of — ’cause TDE fans are f**king crazy — not ’cause he’s better than Dot, but just because he’s been more active. I feel like when The Fall Off drops, the fruits of his labor from being so active are gonna show,” Reason explained.

Reason On J Cole’s New Album

Fans have frequently debated whether J Cole or Kendrick Lamar is the better rapper. Although Kendrick’s earned a list of accolades that have set him apart from his peers in hip-hop, J Cole’s undoubtedly been far more consistent in recent years. Projects like K.O.D. and The Off-Season silenced many of Cole’s critics over the years. However, Reason feels as though Kendrick and J Cole have their respective moments. “But they’ve done this for years, though. To me, they’ve kinda like — Dot is bigger at this point, Cole [is bigger at that point]. They’ve kinda done that for a long time,” he explained.

Reason is fresh off of the release of his latest album, Porches, which arrived on Aug. 11th. The body of work boasts an array of features from TDE artists including Doechii, Ray Vaughn, Sir, and Zacari. Artists like Baby Tate and London Money also appear across the tracklist. Maybe, we’ll see him on J Cole’s upcoming album, which has yet to secure a release date. We’ll keep you posted on anymore updates.

About The Author

Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.