Latto Speaks On Uplifting Other Female Artists: "Let Me Do My Part"

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BET Awards 2022 - Show
LOS ANGELES, CALIFORNIA - JUNE 26: Latto performs onstage during the 2022 BET Awards at Microsoft Theater on June 26, 2022 in Los Angeles, California. (Photo by Leon Bennett/Getty Images for BET)

Latto says it's her "duty" to help other women in hip-hop.

Latto says that she feels obligated to help out other female artists in hip-hop as she becomes more successful. Latto explained that she's happy to do so during an interview with PEOPLE in honor of the 50th anniversary of hip-hop.

"Hip-hop is more than music. It's a way of life, it's a culture," Latto began. "Hip-hop has influenced even other genres of music. We teach people how to dress through our music. We tell them what liquor they should be drinking, and what clubs they should be at, where they should go for vacation. It's literally so much deeper than music, and I'm very, very honored to be a part of the genre."

Read More: Latto’s Bikini Collection Covers Her Sun-Kissed Curves In Greece: Photos

Latto Accepts Best New Artist At The BET Awards

LOS ANGELES, CALIFORNIA - JUNE 26: Latto accepts the Best New Artist award presented by Sprite onstage during the 2022 BET Awards at Microsoft Theater on June 26, 2022, in Los Angeles, California. (Photo by Paras Griffin/Getty Images for BET)

From there, she reflected on her responsibility to assist others in the genre: "It's been a long time coming for women in rap. I think it is just my duty to do that. We've been going 10 times as hard for equal recognition as the men, and I just think it's my responsibility to bring others up as I go. I see how hard they work and how hard we have to go to literally just get equal recognition. So it's like, ‘Let me do my part.’ I hope that I'm leaving behind a legacy of just confidence and empowerment for women, and maybe just like an escape from your everyday life and just turn on some Latto and feel empowered, feel like anything is possible, and I'm not taking no for an answer."

Speaking of Latto's success, her music hit 1 billion streams on Spotify, earlier this year. She was also nominated for Best New Artist at the Grammy Awards in February. In 2022, she dropped her second studio album, 777.

Read More: Latto’s Rolling Loud Miami Set Included Plenty Of Booty Shaking & A Thrown Phone: Watch

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About The Author
Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.