Nas & Hennessy Team Up Through Limited Hip-Hop 50th Anniversary Collab

The rap legend has been a partner of the liquor brand for over a decade.

BYGabriel Bras Nevares
Nas Hennessy Hip Hop 50 Collab

As one of the greatest rappers to ever touch a microphone, it's no surprise that Nas is showing out for the genre's 50th anniversary. However, those tributes might come in unexpected ways that display the MC's business acumen. Moreover, he and Hennessy are teaming up for a limited edition bottle with a "never-before-seen" "HenNASsy" logo for the occasion. Of course, for those familiar with the New York legend's business moves and partnerships, this shouldn't be news to you. After all, the two have been partners for over a decade, with him becoming a brand ambassador back in 2020.

In addition to the liquor itself, the company also produced a film to accompany the release narrated by Nas, set to be shown on July 20, the bottle's release date. The 49-year-old also collaborated with Bronx photographer Renell Medrano for his contributions, further honoring the city that birthed rap music. In previews of the film, the rapper not only showcases the new bottle with detail, but also talks about why he loves the art form of hip-hop so much. According to the press release, this collaboration will "showcase the breadth and depth of hip-hop culture."

Read More: DJ Khaled Shows Off Rare Nas Photo From The 90s

Nas' Limited Edition Hennessy Collab For Hip-Hop's 50th Anniversary

What's more is that this isn't the only move that Hennessy made to celebrate rap's 50 years in music. Furthermore, they will also launch "Hennessy AI.bum covers," which uses artificial intelligence that converts selfies to unique album covers inspired by the genre's eras. It's part of the iconic cognac brand's Rep Yours campaign, aiming to inspire "fans to show what hip-hop means to them through an immersive digital expression." Even though AI is quite the controversial topic these days, this seems like a more wholesome use of the technology, and Nas' cosign makes it all the more meaningful, especially as new music is on the horizon.

Another Look At The Bottle

"It means a lot to me to celebrate this legendary moment in hip-hop history with Hennessy, a brand that has supported me for over 10 years,” the rapper stated. “Hennessy is part of our culture and continues to inspire generations of hip-hop fans, so I’m really proud to share our new Limited Edition bottle with the world." Meanwhile, he also called the genre "the vibration of the people" in another Instagram post about the collab. For more news and the latest updates on Nas, keep checking in with HNHH.

Read More: Nas & Damian Marley’s “Distant Relatives” Turns 13


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About The Author
Gabriel Bras Nevares is a music and pop culture news writer for HotNewHipHop. He started in 2022 as a weekend writer and, since joining the team full-time, has developed a strong knowledge in hip-hop news and releases. Whether it’s regular coverage or occasional interviews and album reviews, he continues to search for the most relevant news for his audience and find the best new releases in the genre. What excites him the most is finding pop culture stories of interest, as well as a deeper passion for the art form of hip-hop and its contemporary output. Specifically, Gabriel enjoys the fringes of rap music: the experimental, boundary-pushing, and raw alternatives to the mainstream sound. As a proud native of San Juan, Puerto Rico, he also stays up-to-date with the archipelago’s local scene and its biggest musical exponents in reggaetón, salsa, indie, and beyond. Before working at HotNewHipHop, Gabriel produced multiple short documentaries, artist interviews, venue spotlights, and audio podcasts on a variety of genres and musical figures. Hardcore punk and Go-go music defined much of his coverage during his time at the George Washington University in D.C. His favorite hip-hop artists working today are Tyler, The Creator, Boldy James, JPEGMAFIA, and Earl Sweatshirt.