Diddy's Super Bowl Commercial Highlights Past Catchy Hits

The Bad Boy's spot for UberEats saw him meet a variety of hitmakers, including Haddaway, and look for a new jingle.

BYGabriel Bras Nevares
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Diddy's Super Bowl commercial for UberEats ended up being one of the funniest this year. Moreover, the skit is based on a group of executives trying to get Diddy to make a new song for the Uber One membership. "Diddy don't do jingles," his threatening bodyguard tells them, as he sits in silence in his office. However, the commercial then goes into the studio, where Combs and his entourage listen to prospective hitmakers. In fact, they're all bonafide hitmakers, as you're bound to recognize all these tracks. Even if they fit slightly into the "one-hit wonder" category, these melodies are more far-reaching than some entire discographies.

LAS VEGAS, NEVADA - SEPTEMBER 24: (FOR EDITORIAL USE ONLY) Sean “Diddy" Combs performs onstage during the 2022 iHeartRadio Music Festival at T-Mobile Arena on September 24, 2022 in Las Vegas, Nevada. (Photo by Jeff Kravitz/Getty Images for iHeartRadio)

Still, it was pretty funny seeing the Bad Boy chief give his take on these "auditions." Starting things off was singer-turned-minister Montrell Jordan, who rapped a UberEats-centric version of his 1995 hit "This Is How We Do It." Moreover, Diddy cheered on everyone in the booth- well, almost everyone, but we'll get to that. Next up was Donna Lewis, who spun her 1996 cut "I Love You Always Forever." Also, singer-turned-farmer Kelis sang a remixed version of her iconic track "Milkshake" from 2003. Don't remember that one? Well, it brings all the boys to the yard, and they're like "it's better than yours."

However, once Swedish duo Ylvis hit the booth with a rendition of their YouTube sensation "What Does The Fox Say?", Diddy asked them to stop their repeated barking. Then, they retorted in Swedish, and the mogul's right-hand man responded perfectly back. Last, but certainly not least, singer Haddaway emerged from behind Ylvis to sing his absolute smasher "What Is Love." Overall, it was a nostalgic, brief, and sweet celebration of some of the biggest earworms of the last thirty years or so.

Meanwhile, the 53-year-old took to Twitter to share his excitement over his second Super Bowl commercial. “Proud to be starring in my second #SuperBowl commercial! Watch it tonight during the 2nd quarter!” he wrote. Also, his flame Yung Miami expressed support of her own via the app. "Papi only does HITS," she wrote excitedly, sharing the commercial in full. Speaking of which, you can see the whole UberEats commercial from Diddy above. Of course, stay logged into HNHH for the latest on the Super Bowl and its amazing commercials.

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About The Author
Gabriel Bras Nevares is a music and pop culture news writer for HotNewHipHop. He started in 2022 as a weekend writer and, since joining the team full-time, has developed a strong knowledge in hip-hop news and releases. Whether it’s regular coverage or occasional interviews and album reviews, he continues to search for the most relevant news for his audience and find the best new releases in the genre. What excites him the most is finding pop culture stories of interest, as well as a deeper passion for the art form of hip-hop and its contemporary output. Specifically, Gabriel enjoys the fringes of rap music: the experimental, boundary-pushing, and raw alternatives to the mainstream sound. As a proud native of San Juan, Puerto Rico, he also stays up-to-date with the archipelago’s local scene and its biggest musical exponents in reggaetón, salsa, indie, and beyond. Before working at HotNewHipHop, Gabriel produced multiple short documentaries, artist interviews, venue spotlights, and audio podcasts on a variety of genres and musical figures. Hardcore punk and Go-go music defined much of his coverage during his time at the George Washington University in D.C. His favorite hip-hop artists working today are Tyler, The Creator, Boldy James, JPEGMAFIA, and Earl Sweatshirt.