Beyoncé Teases "Favorite Drop" Yet For Ivy Park

Beyoncé says that the next Ivy Park release is her favorite.

BYCole Blake
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Beyoncé says that Ivy Park's next release is her "favorite drop to date." The full park trial collection will be available on Thursday, February 9. Beyoncé teased the pieces in a post on Instagram, Wednesday, sharing a photo of herself in a sports bra and cargo pants. "My favorite drop to date. Check out the full PARK TRAIL collection, available 2/9/23," she captioned the picture.

The post comes after news broke that the clothing line with Adidas missed internal sales projections by over $200 million last year. The Wall Street Journal reports that Beyoncé is still earning $20 million a year from the deal. They also cite internal documents showing Ivy Park did roughly $40 million in sales in 2022, down from $93 million in 2021. The company estimated they'd cross $250 million in sales for 2022.

Beyoncé's IG Post

Last month, Ice Spice and Offset teamed up with Beyoncé to promote the brand. Ice Spice later reflected on her experience working with the legendary singer during an interview with Ebro Darden on Apple Music 1. “You know she’s smart and professional,” Ice Spice shared. “She went through for me proper channels and she did everything right. I really was, she’s so real. She’s such a boss. It’s a honor that Beyoncé picked me to be part of this campaign and shit, but I can’t say too much on it yet. So, it’s going to be out soon though.”

In addition to her work on Ivy Park, Beyoncé is embarking on her Renaissance World Tour, later his year. Tickets for the shows went on sale, earlier this week. The sales sparked pandemonium among fans as they rushed to secure a spot at the concerts. In a press statement, Live Nation shared that fan demand for the U.S. shows exceeded available seats by over 800%. “It is still expected that the majority of interested fans will not be able to get tickets,” they said. “Demand drastically exceeds supply.” The tour is scheduled to begin on May 10, 2023, at Friends Arena in Stockholm. Ticket prices range form $62 and up, varying by city. It will be her first solo tour since the Formation World Tour in 2016.


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About The Author
Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.