Drake Pushes Spotify To Pay Artists “Bonuses": "Send Me A Lebron Sized Cheque"

Drake wants a “LeBron-size” check from Spotify after becoming the first artist to pass 75 billion streams on the platform.

BYAron A.
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This week, Drizzy became the first artist to surpass 75 billion streams on Spotify. It’s another major feat for an artist who basically broke every other streaming and sales record imaginable. However, Drake isn’t necessarily keen on celebrating the win with another plaque. 

Just as athletes get bonuses, Drake would like artists to receive similar compensation from streaming services. The Canadian rapper stated artists should receive compensation, especially as they generate significant revenue for DSPs. He explained that financial compensation would ultimately motivate artists to deliver quality music.

“We should get bonuses like athletes to motivate the future artists to be consistent and competitive,” he wrote. In this case, Drake would certainly be getting bigger payouts from the labels. “So feel free to send me a Lebron sized cheque I have enough dinner plates,” he added with a laughing emoji and a heart.

LONDON, ENGLAND - SEPTEMBER 04: Drake attends the "Top Boy" UK Premiere at Hackney Picturehouse on September 04, 2019 in London, England. (Photo by Karwai Tang/WireImage)

Drake’s suggestion comes at an interesting time when major labels and streaming services want to shake the algorithm. Universal Music Group and major streaming services are in talks to develop a new model that would pay artists better. According to the Financial Times, UMG’s in talks with the major streaming platforms, including Spotify and TIDAL, to develop a plan to combat the growing number of bots and 31-second clips that qualify as a stream. 

“You have a quantity over quality challenge right now,” said Michael Nash, Universal Music’s chief digital officer. Spotify currently sees 100,000 new songs uploaded to their platform daily.  “That’s making it harder for new artists to establish themselves, for new releases to come through.”

Of course, Drake doesn’t necessarily suffer from these issues as much as new and independent artists. Drizzy's latest project, Her Loss, alongside 21 Savage reached one billion streams just after Christmas day – less than two months after its release. In 2021, he earned 500 million Spotify streams alone. Certified Lover Boy also broke the single-day streaming record on the service. 

Check out Drake's Instagram post below and let us know your thought in the comments.

Via Drake Instagram

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About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.