50 Cent Burns Gucci T-Shirt In Protest Of Fashion Brand

50 Cent joins the Gucci boycott.

BYAron A.Feb 13, 201925.6K Views

50 Cent is the latest celebrity to boycott Gucci following their controversial face mask that resembled blackface. The rapper took to Instagram to share a video of himself burning a Gucci t-shirt while announcing that he's getting rid of all the Gucci at his house.

"I gotta get rid of all the Gucci I have at home. I’m not supporting their brand anymore," he captioned the phone.

The rapper shared a clip of himself burning a t-shirt down with a pile of Gucci clothes on the ground as well.

https://www.instagram.com/p/Bt1g3gKHCDw

Prior to burning his Gucci clothes to a crisp, the rapper said that he'd be donating the clothes to the homeless. The rapper said this in response to reports that the Gucci owners admitted to screwing up and saying the company would put more of an effort intoher reviewing products and marketing for cultural sensitivity. Fif simply said that he won't be rocking the brand anymore.

"Yeah I’m gonna pass on Gucci, I’m giving all mine to the homeless so the right demo can wear it," he said.

https://www.instagram.com/p/Bt0xEUYnH-i

While Fif decided to boycott the brand, the decision seemed to arrive after Mayweather said that he wouldn't be boycotting Gucci. The boxer said that he wasn't going to follow the trend while speaking to paps and then proceeded to walk into the Gucci store. According to Fif, Mayweather needs a publicist.

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Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.