Kanye West Says He Stopped Buying Louis Vuitton Bags After Virgil Abloh's Passing

Kanye West speaks on Louis Vuitton following the passing of Virgil Abloh on "Donda 2."

BYAron A.Feb 23, 202218.7K Views

Fans may have waited hours before Kanye West hit the stage last night, the debut of Donda 2 proved to be worth the wait. Filled with a slew of collaborators, from Migos and Future to posthumous contributions from XXXTENTACION, Kanye West doesn't hold back from airing out his feelings about certain situations, including his divorce from Kim Kardashian, fatherhood, and his beef with Pete Davidson.

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However, the rapper also offers some insight into his feelings about Louis Vuitton on the song "Louis Bags" ft. Jack Harlow. The artist, who previously took on the moniker Louis Vuitton Don, expressed that he will no longer purchase items from the luxury brand following the death of Virgil Abloh. Virgil served as the artistic director of the menswear collection.

"I stopped buying Louis bags after Virgil passed," Ye raps on the song before stating that he's in the LV store with a Gucci mask on.

Following the death of Virgil, rumors began floating around that Kanye West might take over his role at Louis Vuitton. However, Kanye shuts that down in subsequent lines where he raps, “We ain’t doin’ business, it won’t be no business."

Virgil Abloh played a significant role in Kanye's career as the creative director of his creative agency Donda. Abloh also helped with the cover art for My Beautiful Dark Twisted Fantasy, among other projects.

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Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.