Diddy & 80s NBA Star Rony Seikaly Connect For "Won't Stop Now"

Diddy joins former NBA player Rony Seikaly on "Won't Stop Now."

BYAron A.Nov 22, 20213.2K Views

Former NBA Star Rony Seikaly, who was drafted to the Miami Heat in 1988, is readying the release of a new album, and his latest single comes with assistance from Diddy. Rony Seikaly shared "Won't Stop Now" on Friday, which merges his infectious house production with Diddy's unmatched pep talk. Diddy's contributions come in the form of "personal voicemail messages" that he sent directly to Rony.

The two formed a tight-knit relationship with one another as neighbors in Miami. Diddy is reportedly a frequent patron of club nights that Seikaly hosts at his home.

"It’s such an honor to have Diddy on my track. We’ve talked about it for years and finally made it a reality," said Seikaly of the collab.

Seikaly's debut album, Moonwalk is on the way.

Quotable Lyrics
Yeah, just send some ideas, you know what I'm sayin'?
It's gon' be the beat that moves me
And like, understandin' the vibe and tones

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Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.