Lauren London, YG, J. Stone, & PacMan Pose For PUMA "Hussle And Motivate" Campaign

The Marathon Continues.

BYErika Marie
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Gregg DeGuire / Stringer / Getty Images

Since news of Nipsey Hussle's tragic death surfaced on March 31, 2019, there have been plenty of people who have come forward to claim close relationships with the rapper. People shared their encounters with the slain emcee and others even tattooed Nipsey's face on their bodies. "Nipsey Blue" became a worldwide phenomenon as the public embraced the color that is used on cars, hair dye, and nail polish. The love for Nipsey Hussle was evident, but in a new series of photos, Lauren London shows that she's continuing his legacy with a core crew, including his All Money In team.

https://www.instagram.com/p/B4coA2WBQsm

In correlation with the news of the reissue, PUMA and TMC have released a new campaign featuring several of Nipsey’s closest friends, family and aspiring artists. A portion of the net proceeds from PUMA’s sales of the PUMA x TMC Collection go directly to the Neighborhood “Nip” Foundation. Ranging from $40 - $100, the collection will be available again in select retailers and online at PUMA.com starting February 1st.

In the caption of her photos, Lauren only writes the hashtag "#HussleAndMotivate" as she stands as the First Lady of Nipsey's legacy. She's surrounded by four others including YG, Killa Twan, PacMan Da GunMan, and J. Stone, the latter of whom recently called out those showing "fake love" to the late rapper. Everyone in the pictures is suited up in The Marathon Clothing tracksuits by PUMA, and in one solo flick, Lauren shows off her TMC sweatshirt with a motivational statement.

"We (The Marathon Clothing) honor the endurance and unwavering faith of those that never quit," the shirt reads. "Our products represent their testimony. Life is a marathon." Check out a few more images of the "#HussleAndMotivate" 'Gram campaign, and make sure to press play to watch the music video for Nipsey's single, "Hussle And Motivate" below.

https://www.instagram.com/p/B7r0vCrhYyH

https://www.instagram.com/p/B7r056qhdGZ

https://www.instagram.com/p/B7rsswug2DB

https://www.instagram.com/p/B7rtWFKAA0w

https://www.instagram.com/p/B7rq3JNB3cK


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About The Author
Erika Marie
Erika Marie is a seasoned journalist, editor, and ghostwriter who works predominantly in the fields of music, spirituality, mental health advocacy, and social activism. The Los Angeles editor, storyteller, and activist has been involved in the behind-the-scenes workings of the entertainment industry for nearly two decades. E.M. attempts to write stories that are compelling while remaining informative and respectful. She's an advocate of lyrical witticism & the power of the pen. Favorites: Motown, New Jack Swing, '90s R&B, Hip Hop, Indie Rock, & Punk; Funk, Soul, Harlem Renaissance Jazz greats, and artists who innovate, not simply replicate.
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