Rihanna Launches Fenty Beauty TikTok House

Rihanna’s Fenty brand invests in the future of content creators on TikTok.

BYAron A.
Rihanna Launches Fenty Beauty TikTok House

Rihanna's been on her own journey over the past few years building the Fenty brand into a massive empire. From make-up to clothing, Rihanna is a force to be reckoned with in fashion. Although we've seen tons of major celebrities who've made their way into media in some shape or fashion, Rihanna has revealed that she's officially investing in the next generation of content creators with her brand new Fenty Beauty TikTok house.

"We are standing in the official first Fenty Beauty TikTok home," Rihanna said at the launch in Los Angeles."That's where we are. I know, I know. It's kind of fly. I wanna sleepover and stuff. I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative. I can't do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub."

This launch obviously wouldn't have happened without TikTokers in attendance. The new house, according to Harper's Bazaar, including beauty stations, natural light aimed for videos, and a make-up pantry that's made for beauty-oriented videos with "Fenty Beauty spotlighting their creative excellence along the way."

Rihanna's making some major moves but we gotta ask: where the hell is her new album R9?

Y’all ain’t ready! Announcing the ##FENTYBEAUTYHOUSE featuring @emmycombss @makayladid @savpalacio @challxn @thedawndishsoap ‼️

Psst.. can you pass @priscillaono her ##FENTYFACE products 👀 ##FENTYBEAUTYHOUSE

Found this rainbow reflecting from the window this morning

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About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.