When it comes to self-lacing shoes, <a href="/tags/nike" class="text-word" target="_blank" >Nike</a> has been at the forefront of that technology. Of course, sneaker and movie nerds will remember the Nike MAG from Back to the <a href="/profile/Future" class="text-word" target="_blank" >Future</a> which was the first shoe to make us think that auto-lacing shoes could actually someday exist. Then, a few years ago, Nike released the Hyper Adapt which was an auto-lacing basketball shoe. While its price tag was a little hefty for the average consumer, there was clearly some potential there. Now, in 2019, <a href="https://www.hotnewhiphop.com/nike-adapt-bb-already-experiencing-technical-issues-with-android-app-news.72605.html" target="_blank" rel="nofollow noopener">we have the Nike Adapt BB which is half the price of the original Hyper Adapt</a> and allows users to tie their shoes with an app.
With Nike establishing itself as not just a footwear company but a tech company as well, the brand is now looking to trademark the word &#8220;footware,&#8221; according to <a href="http://www.thefashionlaw.com/home/nike-is-seeking-to-register-the-word-footware-with-the-us-trademark-office" target="_blank" rel="noopener">The Fashion Law</a>. The word is a hybrid between &#8220;footwear&#8221; and &#8220;softwear&#8221; and would be used to describe any Nike shoe that contains the same technology found in the Adapt BB.
<figure class="wp-block-image size-large"><img decoding="async" src="https://editor.urbanlinx.net/wp-content/uploads/userfiles/71/77/487771_90c59bdf2e38387df4036c700e455356.jpg" alt='Nike Wants To Trademark The Word "Footware": Report'></figure>
<h6>Image via Nike</h6>
More specifically, the word would be used to describe sneakers with &#8220;computer hardware modules for receiving, processing, and transmitting data in Internet of things electronic devices; electronic devices and computer software that allow users to remotely interact with other smart devices for monitoring and controlling automated systems.&#8221;
What do you think about Nike&#8217;s recent tactic?
[<a href="https://solecollector.com/news/2019/04/nike-is-attempting-to-trademark-the-word-footware" target="_blank" rel="nofollow noopener">Via</a>]