Nike Wants To Trademark The Word "Footware": Report

Nike wants to keep their intellectual property protected.

BYAlexander Cole
Natalie Behring/Getty Images

When it comes to self-lacing shoes, Nike has been at the forefront of that technology. Of course, sneaker and movie nerds will remember the Nike MAG from Back to the Future which was the first shoe to make us think that auto-lacing shoes could actually someday exist. Then, a few years ago, Nike released the Hyper Adapt which was an auto-lacing basketball shoe. While its price tag was a little hefty for the average consumer, there was clearly some potential there. Now, in 2019, we have the Nike Adapt BB which is half the price of the original Hyper Adapt and allows users to tie their shoes with an app.

With Nike establishing itself as not just a footwear company but a tech company as well, the brand is now looking to trademark the word "footware," according to The Fashion LawThe word is a hybrid between "footwear" and "softwear" and would be used to describe any Nike shoe that contains the same technology found in the Adapt BB.

Nike Wants To Trademark The Word "Footware": Report
Image via Nike

More specifically, the word would be used to describe sneakers with "computer hardware modules for receiving, processing, and transmitting data in Internet of things electronic devices; electronic devices and computer software that allow users to remotely interact with other smart devices for monitoring and controlling automated systems."

What do you think about Nike's recent tactic?

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About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.