Supreme is one of the biggest streetwear brands in the world so it only makes sense that there are a ton of fakes and imposters out there. Probably the biggest one we can think of is Supreme Italia which duped Samsung into doing an endorsement deal with them last year, albeit the deal was later canceled. The brand recently released its Fall/Winter 2019 lookbook and as a teaser to all of it, the brand got Hot 97 DJ Funk Flex to make a little promo video that takes shots at the fakes. Considering Flex’s way of saying things, it’s a pretty straightforward video that surely got fans hyped about the latest collection.

In the video, Funk Flex can be seen recording from his Hot 97 studio, all while sporting a black Supreme box logo hoodie and a supreme hat. “FUCK THE FAKES,” Flex yells into the mic excitedly. 

As the latest Supreme gear gets released in the coming months, those buying on the resale market will have to be wary of the fakes and the scammers out there. Sometimes navigating the scene and deciphering what’s real and what’s fake can be tough so stay safe out there.

Will you be copping anything from the latest collection?