J. Cole's "K.O.D" On Pace For The Biggest Streaming Week For An Album In 2018

BYAron A.Updated on September 26, 20225.5K Views

American hip-hop artist J. Cole performs at Barclays Center of Brooklyn on August 1, 2017 in the Brooklyn borough of New York City.

J. Cole's new album might end up being the third biggest streaming week ever.

It's officially been a week since J. Cole released K.O.D and thusfar, it's one of the strongest rap albums to drop in 2018. It showcased an evolution in his sound and artistry while touching on some important subjects. The rapper's already broken first day streaming records on both Spotify and Apple Music. However, it looks like he's on pace to shatter the overall streaming record this year.

J. Cole's latest project is on pace to have the biggest streaming week for an album in 2018, Billboard reports. In addition, it's looking like it'l also have the third biggest streaming week in history. This comes as no surprise as it's already slated to debut at number one on the Billboard 200. Their industry forecaster say that the album could accumulate 320 million on-demand audio streams by the end of April 26th. If these end up being the actual numbers, it'll sit behind Kendrick Lamar's DAMN. and Drake's More Life.

In addition to the mega streaming numbers, he's also expected to move anywhere between 375K to 385K equivalent album units by the end of today.

Cole's new album is already on pace to surpass Justin Timberlake's latest album for the biggest streaming week of the year. In addition, it's also possible that it'll have the biggest streaming week for any album since Taylor Swift's latest project, Reputation.

About The Author

Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.