Social media maven Julieanna Goddard, more commonly known as YesJulz, has teamed up with PUMA for her debut capsule collection dubbed “NRG,” which features the PUMA TSUGI sneaker and other apparel pieces.
“I grew up a tomboy sneaker head so now to have my own shoe and capsule collection with PUMA, really is a dream come true. I knew I wanted to incorporate bright, vibrant colors. The NRG yellow reminds me of home, Miami and the purple is both my mother and my favorite color. I draw on bright colors for inspiration when I need it, and this is my way of sharing that energy with everyone.”
Julz and PUMA have also created high-quality apparel that tie back to the same unique colors used in on the PUMA TSUGI, including the PUMA x Yes Julz tights, PUMA x Yes Julz top and the PUMA x Yes Julz Hoodie, which comes in an all over NRG yellow color with white T7 style color blocking along the sleeves.
The kicks will retail for $120, the hoodie for $70, the tights for $65 and the top for $40. PUMA has not yet announced an official release date but the collection will reportedly launch during her PUMA NRG Tour beginning August 17th at Concepts in Boston, followed by Wish ATL on August 18th, Shoe Gallery in Miami on August 23rd, and Madison Bevery Hills in LA on August 25th.
To celebrate this collaboration, Julz and PUMA will be donating $30K to Motivational Edge. Through her foundation, the Little Rascals, Julz and PUMA will support programs on Motivational Edge’s new art campus opening in Miami this September.